Prado was born with a simple idea: to solve problems. It understands design and communication as a tangible tool capable of transforming and solving issues that extrapolate the field of beauty and aesthetics. It puts function before any kind of ornamentation that deviates from the essential objective of the message and its main ambition is to say in ten sentences what everyone else says in a book.
He conceives a solution on the basis of a problem (A), which is analyzed to formulate a premise (B) that precedes his conclusion (C). Only then and based on the sum of A+B+C is he able to arrive at an accurate result (D).